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Edo Youth Mobilize for PVC Drive at Oba Market Ahead of July 10 INEC Deadline — “No PVC, No Vote”
Edo youths gathered at King Square on Monday morning before moving into Oba Market to register traders for their PVCs.
A grassroots voter registration campaign is unfolding in Benin City, and it is being led by young people who have decided that waiting for others to act is no longer an option. On Sunday, June 1, a passionate appeal went viral on Instagram, calling on volunteers to converge at King Square on Monday morning and fan out into the sprawling Oba Market with a single message: register for your Permanent Voter Card before INEC closes the window on July 10.
The call was raw, direct, and delivered in the Pidgin that connects the street to the stall. “Our elders make up most voters, but many of them — especially the market women — are still not registered,” the organiser said in a video that has since been shared hundreds of times. “If we want change, we cannot be shouting on social media while the people who will actually vote remain invisible on the register. Meet us at King Square. 9am. Bring your energy.”
The Market as a Battleground
The choice of Oba Market was deliberate. Market women and traders form the backbone of Edo's informal economy, yet they are among the most underrepresented groups on the electoral roll. The campaign is targeting that gap, moving through the stalls with information about INEC's Oredo Local Government Area office, assisting with the documentation needed, and explaining — in the languages the traders understand — why a PVC is more than a card. It is a voice.
The volunteers have been encouraged to bring their phones, document the drive, and flood social media with the results. The organisers also called on bloggers and influencers to amplify the message, recognising that the same platforms that spread viral alerts about insecurity can be used to build the civic muscle that changes who governs.
A Race Against Time
With INEC's July 10 registration deadline fast approaching, the urgency is real. The drive reflects a growing trend of grassroots political mobilisation across Edo State, where young people are using social media not just to complain, but to organise. The “No PVC, No Vote” message is not a threat — it is a call to participation, delivered at the frontlines of where democracy meets the people.
Need to register or update your voter details? Visit the INEC office nearest to you in Edo State with a valid form of identification. Registration is free, but the window will not stay open forever.
Were you at the Oba Market drive? Share your experience — and stay tuned to Unuevbo TV for more on voter mobilisation across Edo State.
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